2026年9月30日
University of Edinburgh Sport engages its community with Technogym’s Total Wellness Solution
A connected digital ecosystem that extends wellbeing beyond the gym, personalizing the member experience and strengthening community engagement.
爱丁堡大学体育与运动中心（UOE Sport）为约4,500名会员——包括学生、教职员工、高水平运动员以及更广泛的爱丁堡社区成员——提供全面的健身与健康体验。 UOE Sport 的设施涵盖健身房、课程、游泳以及按次付费服务，因此需要一套既能满足多样化用户需求，又能确保体验便捷、引人参与且个性化的解决方案。 Technogym的“Total Wellness Solution” 于2025年6月实施，并于2026年2月完成评估。该方案整合了连接设备、 Technogym App、 Technogym Checkup、Go Hybrid、Live Premium内容 以及Mywellness CRM工具，其中包括健康旅程自动化、营销活动、问卷调查、挑战任务和流媒体许可。
超越健身房的健康旅程
对UOE Sport而言，一个关键优先事项是在实体健身房之外维持会员参与度。学生们经常在校园、家中、度假地及其他健身房之间往来，因此保持锻炼的连续性至关重要。 Technogym 的数字生态系统让会员无论身处何地，都能访问内容、遵循个性化训练项目、提升 Wellness Age 并参与社区挑战。因此，Technogym App 成为该校健康环境的一个延伸，将线下训练与数字化参与紧密结合。 会员可以访问培训内容、参与社区运动挑战、接收 Technogym Checkup 提醒、获取定制的健身计划以及参与主题挑战，这些都帮助他们全年保持活跃并保持联系。
满足会员和运营商的需求
The solution addresses three core member needs: accessible experiences wherever users are, a holistic approach to wellness encompassing mental health, mobility, balance and performance, and a sense of community both physically and digitally. For operators, the ecosystem supports engagement across campus, brings different fitness levels together through challenges and provides an accessible way to deliver content and communications to the university population. By combining smart equipment, digital content, app experiences, challenges and automated communication, UOE Sport has created a consistent ecosystem where members can train, learn, connect and receive support across multiple touchpoints.
Techcnogym 应用的活跃用户
48%
Technogym Checkup 评估已完成
65%
成果与影响
Between June 2025 and February 2026, UOE Sport recorded 2,146 active Technogym App users, representing 48% app-active users. Technogym Checkup also became an important part of the member journey, with 4,856 assessments completed and 65% of users completing a Checkup assessment. The facility recorded 1,299 active members within the CRM member base and 30% engaged users, demonstrating the role of connected technology and targeted communication in supporting ongoing participation. Through Technogym’s Total Wellness Solution, UOE Sport has extended its member experience beyond the gym, creating a connected, data-driven wellness ecosystem that supports training, education, wellbeing and community engagement across the university.
