The Social Hub Rome and Florence Belfiore

The new locations of The Social Hub hotels in Rome and Florence Belfiore redefine the concept of hybrid hospitality: spaces to learn, stay, work & play with 360° Wellness at the heart of the project. As a core experience are the gyms, designed to deliver high-quality training thanks to Technogym solutions.

Each hub features a gym equipped with the Excite line, ideal for cardio training with cutting-edge equipment, dedicated content, and Italian design. Thanks to integration with the Technogym Ecosystem, users can access their personalized programs, track progress, and enjoy an immersive digital experience complete with on-demand content and interactive challenges.

In these two locations, The Social Hub’s new community offering takes shape, offering access to a diverse community and numerous benefits: flexible workspaces, community building events, and an environment designed to foster connections and ideas. Among the perks is the opportunity to train in the on-site gym, integrating wellness and networking into a single experience. The added value comes from digital solutions: every guest can personalize their train ing journey, receive real-time feedback, and join community events. Training thus becomes not only effective but also social and engaging. With these gyms, The Social Hub Rome and Florence Belfiore confirm themselves as places where technology, design, and wellness come together to deliver a unique experience.