Technogym and Metropolitan sign exclusive partnership to offer premium wellness experiences in Spain and France

Technogym is the exclusive partner of fitness operator Metropolitan, bringing AI-powered equipment and personalized digital solutions to 23 clubs.

Technogym, world-leading brand in fitness and digital solutions, has signed a new strategic agreement with Metropolitan, one of Spain’s most prestigious fitness & wellness club operators. The partnership marks a significant step in redefining the high-end fitness segment with state-of-the-art equipment, digital innovation, and a personalized approach to wellness.

With 21 locations across Spain and 2 in France, Metropolitan is renowned in the industry for its comprehensive wellness offering combining physical activity, beauty, physiotherapy, nutrition, restaurants, spa areas and exclusivity. Through this agreement, Technogym becomes the exclusive supplier of a comprehensive wall-to-wall solution for all current and future clubs, assisting Metropolitan’s mission to offer its members a uniquely premium experience.

The collaboration centers on the Technogym ecosystem, comprised of connected smart equipment, AI, and fully personalized digital journeys. A custom app developed by Technogym for Metropolitan enables seamless interaction between members and the facility, from training assessments to real-time programming and results tracking. The platform also enables clubs to offer hyper-personalized training plans, manage progress, and engage members at every touchpoint.

Key solutions feature Technogym’s Biocircuit, the fully guided, AI-powered circuit training format designed for those seeking fast, efficient, and effective 30-minute workouts. It’s complemented by Biostrength, Technogym’s latest AI-driven strength solution for 30% better results in the same amount of time: Biostrength is composed of 15 pieces of equipment, that automatically adapt to each user’s profile, optimizing performance through biofeedback and progressive training algorithms.

Metropolitan will also expand its offering of performance-focused equipment from Technogym’s Skill Line – ideal for functional and athletic training – and will introduce exclusive training group formats leveraging Teambeats by Technogym for visual guidance and heart rate monitoring to create highly motivating, results-oriented sessions.

Artis Line, plate-loaded Pure Strength, and Excite Line products complete the wall-to-wall experience, offering a consistent family feeling and elegant design that fits perfectly with Metropolitan’s premium interiors and brand identity.

This strategic partnership highlights Metropolitan’s commitment to continuous innovation and Technogym’s unique ability to support the world’s wellness operators willing to embrace superior innovation and functionality.