Technogym’s “Let’s Move & Donate Food” campaign was a huge success: 1 million meals donated

Thanks to the participation of 150,000 people in 141 countries, the social campaign generated record levels of engagement, surpassing 1 billion MOVEs collected and enabling Technogym to donate a total of 1 million school meals to support children in need.

Technogym’s global social campaign “Let’s Move & Donate Food” concluded with extraordinary results that demonstrate the strength of the Technogym community and the value of a shared commitment to a healthier, more active, and more compassionate future.

The initiative—part of the long-term social project “Let’s Move for a Better World”—invited people around the world to be more active to help donate school meals to children in need through a partnership with the World Food Programme, the UN agency responsible for food assistance.

From March 10 to 27, 2026, the “Let’s Move & Donate Food” campaign engaged the global Technogym community by inviting people to track their MOVEs—Technogym’s unit of measurement for movement—to help donate school meals to children in need through the World Food Programme. Every 2,000 MOVEs equaled one donated meal, with the goal of reaching 1 million meals fully funded by Technogym. Thanks to the Technogym Ecosystem—from the Technogym App to connected equipment in clubs, hotels, companies, and universities—anyone could participate and turn their physical activity into a tangible social impact. Every workout contributed to the global challenge, demonstrating how movement can generate real change for a healthier and more inclusive world.

Technogym has always promoted physical exercise as an essential tool for health, disease prevention, and long-term well-being. In a world where sedentary lifestyles are on the rise and the number of overweight people is more than double that of undernourished individuals, the campaign transformed “bad” excess calories into “good” calories donated to those who need them most.

Campaign Results

The response from the global Technogym community was exceptional:
• Over 150,000 participants
• More than 2,000 facilities involved, including fitness clubs, hotels, companies, universities, and sports centers
• 141 countries worldwide
• Over 1 billion MOVEs collected in total

#LetsMoveforaBetterWorld
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