2026年3月17日
Business insights
Gyms
Kockum Fritid expands its offering with a premium Sand Stone Biocircuit
With a new Sand Stone Biocircuit by Technogym, Kockum Fritid creates a dedicated training room with a distinct look, feel, and purpose
Kockum Fritid in Malmö is one of Sweden’s most established public fitness and wellness facilities, offering training, swimming, and health services to a broad audience. With a clear mission to make exercise accessible, safe, and relevant for everyone, the facility has worked strategically with both training content and environment. As part of this journey, Technogym has been a long-term partner in the development of strength training. Now, with the investment in its third Biocircuit, introduced in the latest Sand Stone design, Kockum Fritid takes the next step in its commitment to guided and structured training.
From complementary zone to a core part of the offering
Kockum Fritid was an early adopter of Technogym Biocircuit and has gradually built a strong training concept around circuit-based strength training. The first two Biocircuit installations quickly became popular and have played an important role in lowering the threshold to strength training, especially for members looking for clarity, safety, and efficiency.
With AI-driven Biocircuit, all products/stations automatically adjust to each single user, to their personal profile and selected fitness goals. What's particularly attractive about Biocircuit is its hyper-personalisation option: the initial set-up allows the user to choose between different training profiles and to structure the training accordingly.
As demand continued to grow, the need for additional capacity became clear. At the same time, Kockum Fritid saw an opportunity to go beyond simply adding more stations and instead create a completely new training environment with its own identity and positioning.
With AI-driven Biocircuit, all products/stations automatically adjust to each single user, to their personal profile and selected fitness goals. What's particularly attractive about Biocircuit is its hyper-personalisation option: the initial set-up allows the user to choose between different training profiles and to structure the training accordingly.
As demand continued to grow, the need for additional capacity became clear. At the same time, Kockum Fritid saw an opportunity to go beyond simply adding more stations and instead create a completely new training environment with its own identity and positioning.
A new Sand Stone Biocircuit in a dedicated training room
The third Biocircuit installation is placed in a dedicated room, specifically designed to deliver a calm, modern, and premium training experience. The choice fell on Technogym Biocircuit in the Sand Stone colour identity, whose materials, palette, and architectural expression create a distinctly different atmosphere compared to traditional gym spaces.
This room is not just a place to work out, but a clearly defined part of the member journey. Here, members are met with structure, guidance, and a carefully considered environment that makes it easier to get started and to stay consistent over time.
“We wanted to create something more than just another training area. This room has its own identity and atmosphere, which makes the experience clearer and more appealing for the member from the very first session” says Magnus Steen.
This room is not just a place to work out, but a clearly defined part of the member journey. Here, members are met with structure, guidance, and a carefully considered environment that makes it easier to get started and to stay consistent over time.
“We wanted to create something more than just another training area. This room has its own identity and atmosphere, which makes the experience clearer and more appealing for the member from the very first session” says Magnus Steen.
A solution that works for both members and staff
For members, the new Biocircuit delivers an even clearer and more focused training experience. Many appreciate stepping into a room where everything is prepared in advance, sessions are time-efficient, and training feels both personal and motivating.
At Kockum Fritid, Biocircuit is not just a training area, but a dedicated training concept and membership option within the overall offering. Members who choose Biocircuit actively opt for more guidance, structure, and follow-up, making the value of the training experience clear from the very beginning. Positioning Biocircuit as a separate membership also makes it easier to communicate benefits, set expectations, and support long-term training consistency.
“When we package Biocircuit as its own concept, it becomes easier to communicate the value. Members understand what they get, what makes it different from other training options and why it can help them maintain a consistent routine over time” says Magnus Steen.
For staff, the guided structure supports a more sustainable way of working. Onboarding becomes simpler, instructions more consistent, and follow-up more data driven. Biocircuit acts as a daily support tool, freeing up time for coaching, dialogue, and higher-quality interactions with members.
At Kockum Fritid, Biocircuit is not just a training area, but a dedicated training concept and membership option within the overall offering. Members who choose Biocircuit actively opt for more guidance, structure, and follow-up, making the value of the training experience clear from the very beginning. Positioning Biocircuit as a separate membership also makes it easier to communicate benefits, set expectations, and support long-term training consistency.
“When we package Biocircuit as its own concept, it becomes easier to communicate the value. Members understand what they get, what makes it different from other training options and why it can help them maintain a consistent routine over time” says Magnus Steen.
For staff, the guided structure supports a more sustainable way of working. Onboarding becomes simpler, instructions more consistent, and follow-up more data driven. Biocircuit acts as a daily support tool, freeing up time for coaching, dialogue, and higher-quality interactions with members.
A clear example of long-term partnership and strategic direction
Investing in a third Biocircuit is clear confirmation that the solution delivers long-term value. For Kockum Fritid, this is not about adding another piece of equipment, but about developing a training concept that has become a central part of the overall offering.With the new Sand Stone Biocircuit, Kockum Fritid has not only increased capacity but also elevated the experience through design, functionality, and a purpose-built training space. It demonstrates how technology, design, and structure can work together to create a stronger, future-ready fitness offering.
