Harlow Leisurezone – state-of-the-art gym, pool and sports arena. Operated by Harlow & District Sports Trust, Harlow Leisurezone is a leading leisure centre that was used as a training facility for athletes in the lead-up to the London 2012 Olympic Games.
Driving member engagement with Technogym’s mywellness® cloud-based platform
In an aim to broaden its appeal and offer members an even more engaging training experience, in June 2013 Harlow Leisurezone began to migrate from the Wellness System customer management platform to Technogym’s new cloud-based mywellness open online platform for the fitness industry.
Members were thus able to access their personal mywellness accounts via multiple channels – through their Technogym key, QR code or password entry – to access their training history and preferences and automatically track each session in the gym, as well as any physical activity via third-party apps such as Runkeeper and MapMyFitness, allowing the facility to stay connected with members even when outdoors.
Engagement rocketed in a short space of time, registering a 322% increase year on year over logins to the Wellness System. Members now tracking their workouts on mywellness cloud exceed those using the Wellness System by 14%, and in June-July 2014 members accessed their mywellness accounts 4,241 times via the website and 3,412 times via their mobile phones.
Kim Cowler, Health & Fitness, said: “While the Wellness System was robust, over time we began to require something more flexible, accessible or intuitive to keep pace with current training methods and needs. The new modular mywellness platform addressed all of these issues and the training was delivered in a way that got huge buy-in and engagement from both the team and our members. Feedback has been phenomenal and we are confident that this technology has future-proofed our facility to effectively cater to future trends and training methods.”
A highly personalised training experience
One substantial advantage of the mywellness platform is represented by the wide variety of professional applications that can be used to offer members a personalised training experience.
- Profile – As part of the induction process, each new member takes the Aspiration Finder, a simple web-based questionnaire, to find out what their training motivations are.
- Prescribe – Based on each customer’s Aspiration profile, trainers use Prescribe to create and edit online training programmes for members to access whenever they log in to mywellness.
- Self – Members who prefer to exercise on their own can use the UNITY SELF pedestals to select a preferred workout from a predefined library of programmes.
- Challenge – Through this app, the trainers regularly organise digital challenges for all members to motivate them to train harder to win a prize.
What is the mywellness open platform?
Technogym’s cloud-based mywellness technology is at the heart of the Technogym Ecosystem, enabling health and fitness facilities to stay constantly in touch with their members wherever they are.
Thanks to a host of web and mobile applications, facility staff and members connect to share training experiences, routines and tips on how to maximise their time spent reaching their individual Wellness objectives.
Benefits for facility owners:
- Tailor the member journey throughout your facility, from induction to group activities and marketing campaigns
- Analyse member data to understand footfall, usage and other trends.
- Organise challenges and stay in touch with members in and outside the gym to build a sense of community.
Benefits for trainers:
- Understand member aspirations and preferences to tailor programmes for best results.
- Use comprehensive member data to customise your approach, building loyalty and rapport.
- Acquire multiple touch-points and reasons to contact and stay in touch with members.
Benefits for your members:
- Access a full range of services, programmes and training suggestions tailored to your personality.
- Automatically track your training data to stay up-to-date on your progress.
- Stay engaged and enthused through Challenges, interaction and activities that suit you best.